Received highest ranking under the Dubai Sports Events Ranking System.
One of four events that has received the 5-star ranking.
3 X - Best Youth Development Project in the Middle East
Best Sports Event Marketing Campaign in the Middle East
Best Sponsorship of Sport, Sports Event or Sports Team in the Middle East
Best Sports Marketing Agency in the Middle East
First Place - Winner of Best Youth Sporting Event
Second Place - Best Sponsorship Campaign
We are an award-winning 360° Sports Marketing agency passionate about harnessing the power of sports for brand building.
From our offices in Dubai, Abu Dhabi, Riyadh, Cairo, Toronto, London, and Washington D.C., our team supports you in designing, activating and managing high impact sports platforms and integrated communication campaigns.
Our team of sports specialists speaks many languages but the language of passion is what unites us. Our enthusiasm and team spirit is the driving force that enables us to deliver seamless, high-energy, and multi-dimensional experiences with measurable results.
With a deep understanding of sports, we create platforms that are driven by your brand and extend the reach of sport to the masses.
© All Rights Reserved. Inspiratus Consulting LTD.
Shell wanted to promote its Downstream brands and products (Helix) by engaging its customers and media with the Shell brand through harnessing its technical partnership and sponsorship with Ferrari and Formula 1.
Inspiratus designed an activation program which gave customers an unprecedented opportunity to meet and greet with F1 Celebrity Drivers, Fernando Alonso & Felipe Massa as well as behind-the-scenes pit stop tours. Inspiratus delivered a themed, highly impactful, multi-faceted event and PR campaign, including interactive technology showcase, video mapping show and VIP gala dinner.
The program generated excellent media buzz, strong PR coverage and a highly rated event which resulted in emotional brand bonding with the Abu Dhabi clients and Tier 1 media.
Creating a global football scouting platform in the UAE in partnership with the world’s strongest league, LaLiga. Inspiratus developed MENA’s only scouting platform home to the nation’s official Schools Cup and Street Cups, targeting youth 11-17
Inspiratus developed yearly training camps for UAE girls at Manchester United in Old Trafford, UK.
Inspiratus developed a yearly integrated marcom, PR and outreach campaign to promote Shell’s CSR project “Eco-Marathon” where university students from the UAE and across the world compete in a global race with their self-made ‘fuel-efficient’ vehicles.
Inspiratus positioned the campaign as an innovative youth initiative with ‘Made in the UAE’ energy efficient cars and trained the youth to represent Shell as Shell Eco-marathon (SEM) Ambassadors and media spokespeople. Specific activations included:
Highly successful activation, huge press coverage. Shell was publicly commended by the Minister of Higher Education on its commitment to the future of the UAE and support of the UAE’s goal of building a knowledge-sharing economy. Increased youth participation in 2013 by 5-fold.
Launch the Level Kids department store with a BIG bang.
We delivered an impactful event in the store with a performance from Cirque du Soleil and a Vogue bambini fashion show. Inspiratus was responsible for:
Nike needed to select 100 of the best football players from four countries in the Middle East, who would be invited to Dubai for The Chance Final Middle East and play for one of three places in The Chance World Final, held in FC Barcelona’s Camp Nou.
An execution plan including venue selection, event briefs to coaches to coordinate logistics in each market, an event registration system to identify most talented players and a regional PR/digital campaign including film/photo content creation.
We delivered four exceptional events, directly increasing awareness for Nike’s program in the region amongst youth and significant national and international media coverage; a Nike Store event with Fabio Cannavaro at MOE. In total, 550 youth competed in qualifying in 30 groups. 100 players competed in the Final with 3 ultimate winners. 2,012 Facebook sign ups, 114 videos and 2,209 photos uploaded, with 65,264 likes and 109,533 comments.
BIOSTEEL Canada Cup is a grassroots initiative in the Greater Toronto Area (encompassing a population of 6 million), that aims to:
To create a football initiative that raises the bar of youth football development in UAE and creates international opportunities for youth motivating the countries talent to aspire towards this program.
A high-performance football training program partnered with LaLiga and sponsored by du Telecommunications company to claim dominance in the market for top talent and player development in the UAE.
Create a leading football academy in the UAE, penetrating into a saturated market while gaining market dominance and providing LaLiga with Regional Brand awareness.
LaLiga Academies initiative began in 2017 launching in the UAE. After 3 years of operations there is now 9 successful and sustainable academies in the UAE with locations:
The UAE FA Academy League was the first Academy League in the region combining local professional clubs and the top expat academies across the country.
The FA academy league was hosted at a number of world class sports facilities including the Sevens Stadium and local professional club facilities.
Total ad value per annum in print and television:
Inspiratus team members have successfully activated FORD’s sponsorship of the UEFA Champions League.. Inspiratus arranges supply of 1000’s of match tickets and Ford vehicles across each season to all matches, activates local stadia promotions and participation in the pre-match ‘center-circle’ experience.
Our role was central to the creation and activation of FORD’s ‘Feel Football’ campaign which allows fans to debate and discuss footballs key issues with experienced professionals. Inspiratus achieved this for Ford through:
Over 150 vodcasts have been created for TV, online media and mobile. FORD and Feel Football’s likeability increased to over 267million people. Over 2,000 online features broadcast across Europe including the results of a Pan European football Survey.
The Dubai Sports Council Academies Championship (DSCAC) is the largest youth football league in the region:
The DSCAC is in its 3rd edition for the 2018-19 season, operating for the past three years. The DSCAC encompasses 12 categories ranging from U8 to U18 and home to the first female 11 a-side football league in Dubai.
Engaging athletes in Dubai with the Nike brand with an inspiring and innovative running platform. The program was designed to generate media buzz and digital content for creating an offline and online community engagement with Nike.
The program included a Nike running app, free expert coaching teams on site, free water and free product trials. An integrated marcom and PR campaign was launched with an extensive digital campaign including training programs.
Not only one of the most successful and highly engaging initiatives, but created a fitness movement in Dubai. Huge media coverage creating strong positive brand association with Nike.
The success of the Nike+ Run Club led to the development of more run events led, owned globally by Nike, e.g. “We Run Dubai”.
Inspiratus team members created Standard Chartered’s ‘Greatest Race on Earth’ - the world’s only team relay marathon, taking place across Nairobi, Singapore, Mumbai and Hong Kong.
The event was carried by national and regional media in all key Standard Chartered markets, and a new environmental “Race for a Living Planet” campaign received online pledges from 5 million people.
A Global Adventure Competition run in support of the International Federation of Red Cross and Red Crescent Societies.
To take this established run to the next level, Inspiratus team members sought to inject a larger sense of SUBWAY® fun.
We created SUBWAY®’s Helping Hearts™ Family 5k series and added innovative on-brand activations, including a custom-made, ‘Field of Fresh’ obstacle course made up of giant ingredients that replicated the process of in-store sub creation. Parents raved about this unique new run series.
Across 12 locations, Inspiratus team members delivered a high quality experience for all participants and increased participation levels from 9% to 195% and boosted brand awareness.
As official partner of the Virgin Money London Marathon, Holiday Inn wanted to bring its sponsorship alive, focusing on amplification of its ‘Rest and Run’ partnership messaging.
We created a campaign with experts on sleep, recovery and mental performance to help deliver a positive message in the lead-up to the run, working with media to place the developed top 20 tips in front of consumers.
A bespoke ‘Well Worn Trainers’ video was produced to further emphasise the Rest and Run messaging.
We created a one-off Holiday Inn area at a London train station during the day of the marathon, offering runners a chance to rest following the race. Special ‘Runner on Board’ badges were also given to marathon runners travelling home by train to get a seat.
The campaign added value and emotional engagement with the brand, while offering support to runners across the UK and beyond.
Unilever’s Flora, a key sponsor of the London Marathon, were concerned that well over 80% of their yearly budget was spent during this one day. We re-positioned and re-packaged their involvement greatly increasing both the ROI and the ROO,
With these actions, Flora’s investment was stretched the entire year round. This massive increase in ROO and ROI meant Flora signed and re-signed as the title partner for 13 years!
As official food partner of Liverpool FC, SUBWAY wanted to maximize the partnership and engage with Liverpool’s local community. They identified younger customers as an important audience.
Using grassroots football as a point of entry we set up a competition called Training Boost, a Facebook app was created. Managers/coaches of local youth football teams were invited to enter their players to win a training session at Liverpool FC Academy.
SUBWAY’s Training Boost competition reached over 1.3 million users on Facebook, with more than 66,000 post clicks. Equally important to the activation was the post event coverage with the video that Inspiratus shot and edited of the winning team and their day at the Academy. Nearly 250,000 people viewed the final edit, making it SUBWAY’s highest ever viewed piece of content.
To provide a bespoke experience for VIP guests at Dubai Autodrome, enabling an inside look at the world of F1 racing in collaboration with grand prix and non-grand prix events.
Inspiratus designed “Ride and Drive” sessions for 100 guests which incorporated hot laps, driving workshops and a 3-seater F1 car.
The event was flawlessly executed providing guests with a unique experience and a behind the scenes look at the F1 race.
The event was highly rated and generated strong PR exposure for Infiniti.
The event was replicated for the Bahrain Grand Prix.
To provide a bespoke experience for VIP guests, celebrities and employees, connecting them with the Infiniti brand, and an inside look at F1 racing.
Provide guest and employee programs for each Grand Prix, including behind the scenes access and a range of events. Related events included factory tours, driving days, show cars, F1 displays, motor shows and tests, offering a wide range of people unparalleled access to Infiniti F1.
Significant hosting happened around the GP events in China and Spain, where, the local market launched the new Infiniti Q50 to coincide with the F1 race. Over 150 guests were then hosted in Paddock Club throughout the weekend.
In Spain, hosted 100 dealers from the 50 top performing Infiniti dealers, and Infiniti executives to enjoy David Coulthard appearance, and gala dinner at the National Art Museum.
Former Infiniti CEO de Nysschen: "The vent was outstanding, the execution was better than the best I've encountered anywhere."
Recognize award winners from the various Emirates Foundation programs (Think Science, Kafa’at, SANID, Takatof, Esref Sah) as well as their Media and Partners.
Organized the awards ceremony for H.H. Sheikh Abdullah Bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation of the United Arab Emirates, who recognized and awarded the winners and partners, in the presence of other dignitaries, VIPs, media and guests.
Scope involved turnkey Event Management solution, Social Media Campaign and PR Campaign.
